Breakout Sessions
Sessions

CHANGE OF PACE IN FUNDRAISING
Learn how the sector is changing in this dynamic two day session track. Featuring executive leaders, technology gurus, and industry experts for unprecedented, high-level discussions on key topics and timely trends, led by some of the top minds in the sector.

Data Driven Not for Profits: What Defines Success
Steve MacLaughlin, Vice President of Data & Analytics, Blackbaud
Tuesday 22nd August 2017
10:30 – 11:15am

Big data is completely transforming how companies drive their decision making, but many nonprofit organisations are unprepared to make the most of this opportunity. Yet we know that nonprofit organisations want to improve their performance and increase positive change in the world through the use of data. Join Steve MacLaughlin, vice president of data & analytics at Blackbaud, as he shares insight, ideas, and examples from his bestselling book, Data Driven Nonprofits. Learn from industry leaders and nonprofit professionals who have unlocked the keys to be coming more data driven.

Developing a transformative fundraising strategy: How I tripled fundraising revenue in 5 years
Laura Edwards, Director and Founder, Impact Driven
Tuesday 22nd August 2017
11:20 – 12:05pm

There are many tried and tested techniques for growing fundraising revenue, but the best approach depends on the unique strengths and opportunities of your organisation. Often, setting the business objectives and strategies is the easier part; so, what are the factors that really impact on success?

In this session, you will hear from a leading fundraiser how she tripled fundraising income over 5 years without some of the traditional channels (like face to face fundraising). She will explain how she diversified the fundraising portfolio, launched new campaigns and invested in personal development to empower the team to achieve big goals.

Fresh Eyes on Face to Face
Sally Trainor National Face to Face Manager UNICEF Australia
Tuesday 22nd August 2017
1:15 – 2:00pm

Face to Face fundraising is not for the fainthearted. While a lot is said about it in the media and overseas it remains most charities number one acquisition channel and an opportunity for growth.

Led by one of the country’s leading charity experts this workshop will challenge you to view face to face with fresh eyes. Organised via a simplistic and ready to apply framework, it’s a chance to be curious about “how to” optimise face-to-face teams to achieve growth in a non-traditional manner.

Strategy, insights and the donor experience
Kerren Morris, Head of Individual and Community Giving, Australian Red Cross
Tuesday 22nd August 2017
2:05 – 2:50pm

In a changing landscape fundraisers need to find a new way forward. The old stuff doesn’t work like it used to. Donors are asking for change. So where do you start if you want to create a more innovative organisation to support your entire fundraising efforts?

At this must attend session one of fundraising’s leading experts in strategic innovation showcases the importance of creating the right strategic framework, by bringing about fundamental changes to your organisational Strategy, Culture and Processes and aligning it to deliver a superior experience for donors. Come to this session and you will discover how taking this donor-centric approach to fundraising efforts will help you increase the lifetime value of your donors and the sustainability of your core revenue streams.

Supporter Journeys Made Easy
KC Fonzi, Principal Consultant, CRM, Blackbaud Pacific
Tuesday 22nd August 2017
3:25 – 4:10pm

Eyeing a third-party tool to outsource your Supporter Journeys? Yeah, we thought you might be. Supporter Journeys are all the rage, but how do you go from conceptual to reality? Will a shiny interface really get you where you need to be? KC will speak to his recent experience designing and deploying several multichannel Supporter Journeys for a child-sponsorship charity on Blackbaud CRM. He will take you from the conceptual to the tangible, while serving a generous helping of best practices and time-saving tips, imbued with a healthy dose of common sense.

5 Quick Steps to Getting Your Donors to Give More
Nuz Hameed, Individual Giving Manager, ActionAid Australia
Tuesday 22nd August 2017
4:15 – 5:00pm

In 2015, a segmented approach to ActionAid’s mailing saw a long lapsed donor reactivate with a $500 dollar gift. Targeted communications saw this donor go on to make a 10K and a 20K gift within a 6 month period going from unresponsive lapsed record on the data base to Middle Donor and Major donor within a short span of time. Effective communication, testing and retention strategies helped make this possible.

This presentation aims to explore the tactics in engaging with donors, reactivating, increasing gift amounts and improving retention – whilst testing and analysing the data.

From Major Gifts Strategy to Major Gifts Results
Cheryl Pultz, Director of Fundraising, Australian Conservation Foundation (ACF)
Roewen Wishart, Director, Xponential Strategy
Wednesday 23rd August 2017
9:00 – 9:45am

When planned well, a major gifts campaign will fill important gaps for any NFP by raising funds targeted for strategic priorities. Since 2015, the Australian Conservation Foundation’s “Nature’s Champions” $6 million campaign has helped to raise major gifts for new priorities. In its first year major gifts income increased by 110%.

In this session, you will learn about selecting the campaign case for support, methods used to identify and qualify prospects, and tracking the cultivation and solicitation steps with each donor and overall. There will be practical examples of how prospect research and cultivation gained understanding of specific donors’ interests, and assessed the donors’ “readiness to be asked” and the amount to ask for. Most of all, the right tactics of inspiring and asking can bring about big increases in donors’ gifts.

The campaign applied fundamental strategic principles for major gifts, such as a sequential gift focus on the largest gifts, and careful planning of individual, face to face solicitation for specific amounts. The pace of change, and awareness of what is possible, is increasing expectations for major gift fundraising. This session shows how to meet those expectations.

Groundbreaking Survey Results Revealed
Oliver Freedman, Managing Director, AMR
Wednesday 23rd August 2017
9:50 – 10:35am

Blackbaud recently commissioned a ground breaking, first of its kind quantitative research study in collaboration with leading research firm, AMR, aimed at capturing some critical and actionable insight into the Reputation of not for profit organisations.
This is a must attend session where Oliver Freedman, Managing Director of AMR and Reputation Institute AUNZ, unveils some of the high level insights captured from undertaking
this reputation study with some of the leading not-for-profit organisations across Australia and New Zealand. PLUS he reveals what’s driving this valuable intangible asset in the minds of your donors and supporters, and what it means for the not for profit industry.

BIG IDEA SESSION – Getting to know the Board
Greg Simmons, Outcomes and eTapestry Business Manager, Blackbaud and President/Chair, Down Syndrome NSW
Deborah Harrigan, Board member, Hornsby Ku-ring-gai Women’s Shelter 
John Dennis, Board Director and Deputy Chair, Variety NSW
Wednesday 23rd August 2017
11:05 – 11:50am

In the Not for Profit sector the Board plays a crucial role in driving growth, strategy and overall direction. Within the ever changing NFP landscape and with demands being placed on transparency and accountability, it becomes a fine balancing act that separates the best NFP Boards from the rest. Yet there are distinct differences and challenges for not-for-profit Boards, and these differences are becoming more apparent as the sector grows and organisations take on a more ‘corporatised’ governance structure.

In a panel-style forum, come and hear from three influential Board members representing Variety Australia, Hornsby Kuringai Women’s Shelter and Down Syndrome NSW as they provide valuable insight into how you can get the most out of your Board during critical times of change.

Sustainable Fundraising: What a Novel Idea!
Nigel Harris, Chair, FIA Board of Directors and Chief Executive Officer, Mater Foundation
Wednesday 23rd August 2017
11:55 – 12:40pm

Fundraising is a means to an end. An end evidenced in social benefit and change in various forms. Yet so often, the understanding, execution and measurement of fundraising is all about the means – and overlooks the end completely!

This session will examine approaches to sustainable fundraising – posing questions like; what does it mean? what does it take? why does it matter? and how do we measure? And it’s also about changing our conversation, our choices and our outcomes. Now that is a novel idea!

Unslumping Yourself
Anne-Marie Curry, Managing Director, The Charity Fixer
Wednesday 23rd August 2017
1:40 – 2:25pm

As a fundraising team you have celebrated some incredible success. You have innovated, tested new ideas and delivered a successful campaign….But lately things seem a bit quiet on the “new ideas” front. You feel you are struggling to take yourself and your organisation to the next level in fundraising and revenue generation. You feel your fundraising “mojo” is at an all time low. Fundamentally, you are questioning yourself and your own ability to continue to inspire your team, the board and donors, ultimately putting at risk revenue and your organisation’s mission. You are in a slump. As a very famous doctor – Dr Seuss – once said: “Unslumping yourself is not easily done!” Motivation waxes and wanes but if it stays low for too long, it can be problematic. Be prepared to be inspired as you hear case studies from a cross section of fundraising landscapes to help you identify and overcome the obstacles to success and build your own tribe.

Strategy for Unrestricted vs. Restricted Giving
Chelsea DeRoché, Senior Consultant, Blackbaud Pacific
Wednesday 23rd August 2017
2:30 – 3:15pm

Unrestricted gifts keep the lights on, but designated giving often results in larger donations and engaged donors. In this session we will look at balancing the two, successful strategies for blending mission with unrestricted appeals, and discuss the infrastructure needed for tracking and reporting on designated giving.

DIGITAL & SOCIAL
We live in a digital world and supporters now expect you to communicate within the digital and social sphere. In this track you will learn about the latest innovations including virtual storytelling, optimising social channels to find new donors, and why investing in digital is crucial for not-for-profits.

Building a Supporter Base Through Long-term Digital Investment
Leonard Coyne, Digital Fundraising Manager, Soi Dog Foundation
James Herlihy, Digital Strategist, Pareto Fundraising
Tuesday 22nd August 2017
10:35 – 11:15am

Learn how this Thailand-based animal welfare charity built a supporter base of 23,000+ regular givers, 47,200 cash donors and over 2 million advocates through long-term investment in social channels, and mobilisation through great digital campaigns.

In this practical session, Leonard and James will break down campaign and creative results, strategies and conclusions from six solid years of Soi Dog campaigning – seasoning this recipe with case studies from other current Pareto Fundraising projects.

If you want to learn how to harness digital channels for fundraising success, don’t miss this session!

Storytelling in a Virtual World
Jeremy Bennett, Supporter Acquisition Program Manager, Amnesty International Australia
Holly Bowker, Face to Face Program Coordinator, Amnesty International Australia

Tash Tan, Managing Director, S1T2
Tuesday 22nd August 2017
11:20 – 12:05pm

As technology redefines the world around us, it’s changing the way we understand ourselves and each other. In Storytelling in a Virtual World, we’ll explore the potential for stories told through emerging technologies to foster social impact and engagement in this evolving digital landscape.

Looking through the lens of projects created for world-renowned organisations like World Bank and Alzheimer’s Australia, learn how to harness the power of technological storytelling to drive fundraising as well as audience engagement.

You will also see first-hand how Amnesty International has used the power of virtual storytelling and some of their key learnings along the way.

Pragmatic Predictions – Technology Trends that Might Actually Happen
Steve MacLaughlin, Vice President of Data & Analytics, Blackbaud
Tuesday 22nd August 2017
1:15 – 2:00pm

Futurists told us years ago that we would be driving flying cars, living on the moon, and robots would make our lives easier. Except for the robots, none of these things have happened. What technology changes are more likely to happen and how can nonprofits prepare for this change? Join Steve MacLaughlin, Blackbaud’s vice president of data and analytics, as he explores emerging technology and consumer trends that might actually happen.

Free Tools to Build More Efficient Workflows and Stronger Nonprofit Fundraising Techniques
Kirsten van Rooij, Large Customer Account Manager, Google
Tuesday 22nd August 2017
2:05 – 2:50pm

When you aim to solve big problems, you need to have the right tools to be successful. Kirsten van Rooij shares Google’s initiative that offers eligible charitable organisations access to free versions of paid Google products. These tools can help nonprofits find new donors and volunteers, work more efficiently, and get supporters to take action. You will hear (and see!) how both global and local organisations have been enabled to fundraise more easily with great results.

Automated Supporter Journeys … the path to more engaged fundraisers
Emily Dougan, Senior Account Manager, Elevate Fundraising
Celeste Harrison, Charity Development Manager, everydayhero
Tuesday 22nd August 2017
3:25 – 4:10pm

Learn from industry leaders Emily Dougan from Elevate Fundraising and Celeste Harrison from everydayhero, about how automating your events supporter journey can lead to more active fundraisers and increased average donations across your events. Learn how to leverage data insights to target email communication based on behaviours taken by your fundraisers in real time. Communicate 1 to 1 with supporters with highly personalised messages in the moments when they need to hear from your cause the most.

The Perfect Match: Integrating digital into your acquisition and appeal programs
Jacinta McLennan, Fundraising Officer, Australian Marine Conservation Society
Tuesday 22nd August 2017

4:15 – 5:00pm

Digital has become such a buzz word in fundraising – a medium to acquire new donors, to engage & retain current donors and to extend the performance of your appeal income. Is digital a completely new beast to wrangle – or does a lot of our direct marketing practice translate directly to digital mediums? Jacinta will share how AMCS, as a small organisation, has utilised digital platforms to super charge appeals, engage and retain supporters through journeys and for cash and regular donor acquisition.

INSIGHTS & INSPIRATION
One of the best ways to learn is by example. This track features case studies and real-life examples of how organisations just like yours have increased the value of their middle donor and found real results by testing their campaigns. Plus hear about donor journey success stories.

Dealing with Data During an Emergency Appeal
Catherine Burns, Database & Supporter Care Manager, New Zealand Red Cross
Tuesday 22nd August 2017
10:30 – 11:15am

Following the 7.8 magnitude earthquake in the South Island, NZ in early hours of 14 November 2016, New Zealand Red Cross launched an emergency appeal to assist those affected. The appeal raised over NZ$3.1 million in the first two months.

In this session Catherine will discuss how New Zealand Red Cross dealt with the multiple income and data streams, processed the information through Raiser’s Edge and then used the donor data for further fundraising. Plus hear how they coped with a number of challenges including having to unexpectedly evacuate their National Office the day after the earthquake due to the risk of the neighbouring building collapsing.

Small Dreams Lead to Big Realities – The Power of Passion
Jake Lyandon, Creative Director & Digital Marketing Specialist &
Cathy Quinn, Executive General Manager, Customer and Community Relations, Sylvanvale
Tuesday 22nd August 2017
11:20 – 12:05pm

The National Disability Scheme (NDIS) has been described as the biggest social reform since the introduction of Medicare. The new scheme is a welcome change that gives the funding, choice and control to the person with a disability. This is a fantastic shift but the NDIS does not fund everything, so creative and innovative ways to kick-start initiatives that develop the support the passions of people with a disability are not only needed, they are critical.

Sylvanvale is seeding many social enterprises that support people with a disability to do just that, develop their social, independence and employment skills. Using business models that capitalise on the strengths of the individuals is the key to sustainability. Decisions on how they are run, products that will be made and marketing and who is responsible for what, are made by all.

Getting from concept to market has not been without its challenges. Join Sylvanvale’s team to learn about the development journey to grow the businesses and managing revenue and profit sharing expectations.

Meet a panel of all abilities cooperative members who will share their stories and showcase a selection of products.

The Real Benefits of a High Profile Ambassador
Marcella Zemanek, Ambassador, Cure Brain Cancer
Tuesday 22nd August 2017
1:15 – 2:00pm

The benefits of a high profile Ambassador is priceless. Their profile gives them access to channels that we may never be able to tap into. The media Ambassadors have been amazing for the Foundation in raising awareness on air, alerting the viewing or listening audience to upcoming functions or appeals as well as donating their presence as part of an auction prize – e.g. a dinner with Richard Wilkins and Charlie Teo raised $30,000 at our recent Gala Ball.

At this session Marcella will share some of her amazing success stories that she has had with key ambassadors. Byron Webb did an incredible job with the V/O for the Gala Ball, Alex Cullen from Channel 7, was outstanding at the Public Senate Hearing into underfunded cancers particularly brain cancer and Tim Webster, allowed us to provide daily reports from the road on 2UE on the recent Harley Davidson Ride from Sydney to Melbourne.

The Journey from Patient to Donor
Ryan Brown, Director, Northern Health
Tuesday 22nd August 2017
2:05 – 2:50pm

In this session, Ryan will share how Northern Health has taken a different approach to engaging with past patients. Taking insights from the USA & Canada, Northern Health focuses its activities on improving their monthly mailings, SMS targeting for age groups 25 – 35 and bequests leads via direct marketing. Attend this session and learn more about their approach and outcomes.

The Journey to Success through Hatch
Kiera Wray, HNEkidshealth
Tuesday 22nd August 2017
3:25 – 4:10pm

For HNEkidshealth and Kiera Wray the journey began a few months ago when the organisation was selected to participate in Blackbaud’s newly launched Hatch program (A 12 week program designed to give small charities a chance to make a big impact!). At first there were no set expectations, just a little excitement at where the journey would take HNEkidshealth. Kiera Wray takes you on her journey providing insight into her personal experience and her new found knowledge, from developing her internal case for support to developing a fundraising strategy, and having access to some of the industry’s leading mentors, resources and tools. So come along for the ride to see how HNEkidshealth has utilised the ‘Hatch’ program to lay a strong foundation for their future success.

Using Creative to Respond to Data
Karl Tischler, Creative Director, Marlin Communications
Tuesday 22nd August 2017
4:15 – 5:00pm

When data tells you that you are losing regular giving supporters – what do you do? When data lets you know that sending an appeal to certain segments does not work – what do you do? Using real-life examples, Karl from Marlin will show you how creative can be used to respond to data. This session will inspire lovers of data to discover what insights and information they can provide keen creatives to drive further improvements in fundraising performance.

TECHNOLOGY & CRM
We love technology and are database geeks! Hear from leading database and CRM gurus. These sessions will feature best practice techniques and roadmaps across Blackbaud’s key solution offerings.

The Enterprise Project Journey
David Bourne, Data Solutions Manager, The Wilderness Society
Tuesday 22nd August 2017
10:30 – 11:15am

This session takes you on a journey of discovery to showcase how the Wilderness Society upgraded from Raiser’s Edge to BBCRM. The session focuses on how they prepared for the upgrade, getting back to business as usual and after go live how they were able to measure the long term benefits of the change to their business. This session will cover the critical components of preparation from project management, resourcing, design workshops, business process mapping, data conversion, and UAT. Plus, after go-live discussion on the challenges of change, and how to measure the benefits of the enterprise project.

The Benefits Model and CRM Success
Gregory Dellas, Enterprise Customer Success Leader, Blackbaud Pacific
Tuesday 22nd August 2017
11:20 – 12:05pm

As stewards of donors’ generosity and trust, we hold a special place in society. In the not for profit sector we are passionate about our causes, we want to do the best we can, and we tend to do a lot with very little. We are hosts to thousands of volunteers as passionate about our cause as we are, and we are responsible to agencies and government in ways that our corporate cousins could never imagine.

The immediacy of social media, the disintermediation of services, the ever growing compliance, reporting and governance requirements we must adhere to, continue to place pressure on our ability to do the things we are passionate about, the stuff we are here to do.

Often we see the implementation of a ‘new system’ as the panacea to all our challenges. Whilst it would be awesome if that were true, sadly, a panacea is very rare indeed, and if we do get close to it, we often don’t know that we have, because we have rushed onto the next really big, important, critical thing that has to get done. Our sector (and the corporate world for that matter) is littered with examples of technology projects that have failed to meet expectations, not delivered on promises, or gone on for many years, only to be stopped without delivering value of any significance.

Join Gregory as he reveals  the Top 5  ‘must do’s’ that will help maximise your CRM project’s potential for success. But… shhhhh. Here’s a secret. There is no magic bullet.

Raiser’s Edge NXT™ – Presenting a Product Roadmap for our Audiences in this Region
Chris Martin, Senior Product Manager – Next Gen Solutions, Blackbaud
Tuesday 22nd August 2017
1:15-2:00pm

Shift into overdrive with Raiser’s Edge NXT and the next generation of fundraising and marketing engagement capabilities. In this session we’ll cover the exciting new capabilities coming natively to RE NXT’s web view. You’ll hear about new Sky Reporting capabilities, native drag and drop email marketing and web form builders, and all-new and fully automated sustainer giving workflow that’s in the works and loads more!

Bots, Natural Language and the Future of Automated Service Delivery
Brendan Scott, Managing Director, Rungopher
Tuesday 22nd August 2017
2:05 – 2:50pm

In this session Australia’s AI and Bot guru, Brendan Scott will share his insights into the future of automated artificial intelligence service delivery with specific examples from the charity sector. A must see session for any charity who is seeking improve efficiency or deliver high impact faster response to their customers. We promise that Brendan is a real person and not a Bot. 🙂

How Healthy is your Database? – Conducting a Raiser’s Edge Audit
Jude Pink, Database and Customer Service Manager, Children’s Cancer Institute
Julia Mills, Data Analyst, University of Western Sydney
Tuesday 22nd August 2017

3:25 – 4:10pm

When you transition into a new role or new organisation and Database Management is a primary concern, where do you start to improve procedures and get some quick wins on the board? Perform a health check, create an action plan, and improve input and output. Hear Jude Pink’s insights from her extensive experience in conducting Raiser’s Edge Audits at major NFPs with particular focus on the recent Raiser’s Edge Health Check project she executed at National Heart Foundation of Australia.

Raiser’s Edge Tips and Tricks
Chelsea DeRoché, Senior Consultant, Blackbaud Pacific
Tuesday 22nd August 2017
4:15 – 5:00pm

Whether you’re new to Raiser’s Edge or a power user, this session is designed for Raiser’s Edge users with all different levels of expertise. Chelsea, Blackbaud’s leading Raiser’s Edge consultant, will cover some of the latest and newest features in the solution and provide tips and tricks to optimise your day. This session will also cover some of the latest features around Web View for Raiser’s Edge NXT and also tips of how to add photos to Thank You emails with Online Express.

The Future of Fundraising with Online Express & BBNC
Chris Martin, Senior Product Manager – Next Gen Solutions, Blackbaud
Wednesday 23rd August 2017

9:00 – 9:45am

Come and hear the future plans for digital marketing and online fundraising with Online Express and NetCommunity. In this session we’ll cover important new capabilities coming to both products and how these capabilities will improve your effectiveness leveraging these digital platforms.

Taking Blackbaud CRM™ to the Next Level
Shaun Porteous, International Product Manager, Enterprise CRM & Payments, Blackbaud International Business Unit
Wednesday 23rd August 2017

9:50 – 10:35am

Come to the Blackbaud CRM Session to discover our CRM SKY Strategy and roadmap for the rest of 2017 as well as the outlook for 2018. A key focus in this session will be Home Improvements, Business Intelligence, Advanced Data Management, Developer Toolkit and the continued SKY Convergence.

With Blackbaud CRM’s continued convergence to Blackbaud SKY features, we are utilising the power of the cloud to enable rapid innovation across all Blackbaud solutions,  meaning the value for Blackbaud CRM will continue to grow. With an unparalleled set of capabilities, Blackbaud SKY combines infrastructure, processes, and pre-integrated services to help you achieve your highest potential. At this session, Shaun will showcase Blackbaud CRM’s advancing capabilities for Blackbaud SKY and Next Generation solutions. Whenever possible, we are leveraging new SKY capabilities to drive advances across the Blackbaud CRM user experience and capabilities, all part of our commitment to consistently innovate for you.

eTapestry™ Roadmap and Tips and Tricks
Elizabeth Hubble-Radosa, Fundraising Systems Consultant, Blackbaud
Wednesday 23rd August 2017

11:05 – 11:505am

Come and hear about the latest upcoming features and enhancements for the eTapestry portfolio. Some of the exciting new features include the ability to better view Journal Entries on accounts and more efficient importing methods. PLUS if you are always looking for a better way to make the most out of your eTapestry solution, then we have also combined a special tips and tricks session suitable for all user levels of eTapestry! Learn how to customise your user preference to make navigating around eTapestry easier, get a better understanding for Query Data Return type as well as tips for generating End of Financial Year Receipts!

Thinking of a New CRM? Why, Why Now, and Why Not
Angeline Veeneman, Founder & Consultant, Maysix Consulting
Wednesday 23rd August 2017

11:55 – 12:40pm

If you are considering changing your current CRM or adopting a CRM system for the first time, you are facing a major decision. One that has the potential to truly transform how you grow and nurture relationships with your supporters, and one that also involves long-term investment and commitment into changing the way you do things.

In this practical talk, Angeline will talk about those critical early days of your CRM journey and the importance of developing a clear vision of successful CRM for your organisation. Sharing sector insights and facilitation techniques, she will guide you through asking and answering those fundamental “why” questions before you start putting your time, effort, money, and heart, into technology change.

Possibilities with APIs Integration
Chris Martin, Senior Product Manager – Next Gen Solutions, Blackbaud
Wednesday 23rd August 2017

1:40 – 2:25pm

Extend the capabilities of Blackbaud applications by leveraging the flexibility and openness of the Blackbaud SKY API. Choose from ready-made integrations, configurable solutions or ground-up custom implementations to augment the out-of-box capabilities of your Blackbaud solution. Relevant for both developers as well as non-technical staff, this session covers what’s possible with SKY API, examples of existing integrations, developer assistance and more.

Outcomes and Social Impact
Greg Simmons, Outcomes and eTapestry Business Manager, Blackbaud
Ross Westoby, Project Worker, Innovation Research and Evaluation, Micah Projects
Wednesday 23rd August 2017
2:30 – 3:15pm

The aim of this session is to demystify and provide a pragmatic view of the state of Outcomes Measurement, Outcomes Management and Social Impact Measurement as they relate to working with supporters and funders. Blackbaud Pacific has 5 years of experience in this area and the session content will draw on our own Community of Practice through a Case Study based approach. We will combine this with content from the Harvard Social Enterprise Business School to assist thinking in how to communicate the Operational Mission and the Stanford Digital Civil Society lab on digital data and strategy and the 4 four principles: Consent, Privacy, Openness, Pluralism.

BUSINESS SIDE OF NFPS
Not every part of your not-for-profit can be focused on the immediate impact of your cause 100% of the time. To help your organisation run more efficiently you have to step back and look at the nuts and bolts of your whole operation. Security of your data, automation of processes and functionality across your teams are important aspects for any not-for-profit.

Pragmatic Predictions – Technology Trends that Might Actually Happen
Steve MacLaughlin, Vice President of Data & Analytics, Blackbaud
Wednesday 23rd August 2017
9:00 – 9:45am – Repeat session

Futurists told us years ago that we would be driving flying cars, living on the moon, and robots would make our lives easier. Except for the robots, none of these things have happened. What technology changes are more likely to happen and how can nonprofits prepare for this change? Join Steve MacLaughlin, Blackbaud’s vice president of data and analytics, as he explores emerging technology and consumer trends that might actually happen.

Can’t We All Just Get Along? How fundraisers and data people can speak the same language and work in a cohesive fashion
Stephen Mally, Director, FundraisingForce
Wednesday 23rd August 2017
9:50 – 10:35am

Stephen Mally has spent the past three decades engaged with charitable organisations around the world. In most organisations there is a “healthy” and “natural” tension between the fundraising and data teams. Why is this so? Some of it is down to the language we speak and the time we spend understanding one another.

In this session, Stephen will work with attendees to create and implement a plan to create a high performance team. Building a high performance team requires a lot of hard work and skill. Whether you are a team leader or team member, your participation in this session will offer you outcomes to implement in the office tomorrow.

Finally ! A Proven Best Practice Supporter Lifecycle Model for Regular Giving Programs
Alcuin Hacker, Principal Consultant, Alcuin Hacker Consulting
Wednesday 23rd August 2017
11:05 – 11:50am

Revealed for the first time ever at bbcon 2017!
Best practice commercial organisations use customer lifecycle modelling to provide clarity and visibility on their customer experience, processes and transaction environment. However, in our sector, recurring giving programs are often created ad hoc rather than by design. Until now!

Alcuin Hacker has developed a proven model that provides context to your RG program over 5 key stages – Acquisition – Fulfillment – Engagement – Revenue Protection – Churn – Winback. This program has been put into practice across more than 15 organisations with RG programs ranging from a few thousand to over 50,000 and in all cases the program produced positive ROI (often 3 – 5x) in the first 10 months.

If your run a RG program this is an absolute must see session. The session will include practical tips for immediate program improvement and real life case studies from two of Asia Pacific’s leading Regular Giving charities.

Fear and Loathing – Information Governance and Privacy
Kate Fuelling, Founder, Kate Fuelling Consulting
Wednesday 23rd August 2017
11:55 – 12:40pm

When you mention Information Governance or Information Privacy, most people have an immediate emotional reaction, and it’s not excitement and inspiration. In fact, it’s quite the opposite. Managing information is harder than ever as we get stuck in hybrid paper and digital systems. So the problem of governance and privacy is more difficult, and yet still no more interesting that it was before.

That’s where you need a new approach. One that is practical, cost effective, not time consuming and suited to a not for profit environment.

At this session Kate will uncover:
• What does Information Governance and Privacy mean in a NFP organisation?
• Where are NFPs struggling to meet governance and privacy requirements?
• What are the benefits for you if done right?
• 7 practical ways to address Information Governance and Privacy

Cyber Security and Keeping Your Organisation’s Data Protected
Davis Pulikottil. Practice Manager, GRC, Sense of Security
Wednesday 23rd August 2017
1:40 – 2:25pm

Any business can be compromised by cyber-attacks, especially in the not for profit sector. Join this session and learn:

  • How are businesses commonly compromised by cyber-attacks today?
  • Current threats and vulnerabilities particularly for non-profit sector
  • Consequence to business arising from cybercrime
  • Cyber Security Policy and Framework, including: Governance, (Policies/Standards), Legislation and Compliance (e.g. PCI DSS)

Communication that leads to action: Writing for social, email and web
Rich Beeston, Creative Director, Linked Creative
Wednesday 23rd August 2017
2:30 – 3:15pm

Discover the key principles and practices professional copywriters and online marketers use to get more people clicking and giving online. In this practical session, Rich Beeston shares the secrets he’s learned from crafting thousands of online messages for not-for-profit organisations in Australia, the US and UK, including:

• Why donor-centric language is good, but impact-focused is even better
• How to write attention-grabbing emails that actually get opened
• How to create compelling online content that attracts new donors
• How to craft social media posts that cause a reaction

Wednesday 23rd August 2017
2:30 – 3:15pm

HIGHER EDUCATION
This stream focuses specifically on the Higher Education sector. Experts in the sector will be sharing insights on benchmarking metrics, finding and re-engaging lost alumni and tips to creating a successful fundraising team. This stream is devoted to Higher Education Advancement and Development Professionals.

Benchmarking and Analysis for Higher Education Philanthropy
Stefanie Hardacre, Gift Administration, Advisor, Operations, Monash University
Wednesday 23rd August 2017
9:00 – 9:45am

The Charitable Giving to Universities in Australia and New Zealand survey is now in its fifth year. This session will cover the history of the survey, an overview of the content of the survey and report as well as highlights from the most recent survey. With the recent move to the online benchmarking toolkit, analysis to support planning and strategy is now far more accessible and detailed. This session will also explore examples of the deeper analysis that is now available, along with some case studies.

Migrating to NXT: Hints and Tips for those Under Resourced
Marissa Briston, Manager, Student Recruitment and Events, Charles Darwin University

Karen Glazbrook, Events & Raiser’s Edge Officer, Charles Darwin University
Wednesday 23rd August 2017

9:50 – 10:35am

In December 2016, Charles Darwin University’s 2 staffed Raiser’s Edge team, migrated from Raiser’s Edge Classic to hosted to Raiser’s Edge NXT. This session explores the challenges managing this move with limited resources including, staff, time and IT knowledge and provides an insight for those organisations looking at taking the ‘NXT’ step. The session will also explore the benefits and the direct impact for the University since moving across to NXT.

Prospect Research 101: How to Find & Manage Your Major Gift Prospects
Victoria Coyne, Research Services Coordinator, Western Sydney University
Wednesday 23rd August 2017
11:05 – 11:50am

This session provides an overview of prospect research in the Australian context. What is it? Why do it? What privacy and ethical considerations, resources, and research products should you use?

Join this session and discover how you can utilise Raiser’s Edge as your portfolio management tool with wealthscreening, prospect queries, reports and KPIs to master your prospect approach.

Unconventional Event Registrations in BBIS
Christopher Gorham-Wadsworth, Analyst Programmer, Student and Community Solutions, University of Western Australia
Brian Soucie, Solutions Lead, University of Western Australia
Wednesday 23rd August 2017
11:55 – 12:40pm

Out of the box, BBIS enables you to easily build a straightforward event registration process. But what if your registration requirements aren’t straightforward?

Utilising the freedom provided by the BBIS platform and a dash of creative problem-solving, you can do a lot more than you might expect to tailor registration pages to your event’s specific needs. This session explores a series of customised event registration pages based on real-world examples from the University of Western Australia.

Peer to Peer – Connecting the Dots
Rebecca Hazell, Director of Advancement, University of Newcastle
Wednesday 23rd August 2017
1:40 – 2:25pm

In late 2014-2015, the planets aligned for the University Of Newcastle. We celebrated being ranked the top Australian University under 50 and we turned 50. We changed our fundraising approach and focus. We merged our Alumni, Fundraising and Engagement portfolios into one office. Then we took a risk and joined all the dots… Hear how we used our first peer to peer fundraising adventure program to harness the energies of all our stakeholders from fledgling student and staff giving committees, to alumni, academic leaders, agents, research partners and donors – resulting in tripling our annual donor-base and engaging with our community.

Journey from Alumni to Donors – Institutional Memory and 3 Cases
Bernadette Tsui, Director of the Development & Alumni Affairs Office, The University of Hong Kong
Wednesday 23rd August 2017
2:30 – 3:15pm

How do you connect? How are alumni relations (or any associates of an institution/organisation) a natural link to reach people’s hearts? How are long-term relations and trust built? How can you keep this as Institutional Memory despite change of time , circumstances and people — and ultimately all contribute to the good of the institution/university/ society? Three case stories will illustrate how advancement professionals can be miracle-workers.