Masterclasses & Solution Sessions
We are passionate about what we do and want you to walk away from bbcon inspired by a new wealth of knowledge. So we’re excited to launch these additional masterclasses PLUS a series of introductory sessions on our soon to be released Blackbaud solutions.
These sessions are designed to be hands on and practical and put you face to face with some of the industry’s well known experts who’ll share their immense knowledge and skills in their field of expertise. From social media ROI through to developing the most relevant communications strategies or how to make that perfect pitch to your Board, there’s something for everyone. These masterclasses are complimentary and have been added to our already amazing agenda.
We do encourage you to plan in advance though, as some of the masterclasses will run from 1.5 to 2 hours, and numbers are strictly limited. So why not take the opportunity to book your spot today?
11:15am – 12:15pm
1:00 – 3:00pm
9:30 – 10:15am
10:40am – 12:20pm
Blackbaud Merchant Services Introductory Session
Shaun Porteous, Blackbaud
Monday 14 October, 10:00 – 11:00am
Tuesday 15 October, 2:05 – 3:05pm
Spend more time on your mission and less on payment processing with integrated Merchant Services from Blackbaud.
Social good organisations are competing for every donor and every dollar, so the process of capturing constituent payments must be simple and secure. Since 2000, Blackbaud’s Merchant Services solutions have helped thousands of organisations worldwide raise billions of dollars to advance their missions. Now we are releasing our Blackbaud Merchant Services solutions to Australia & New Zealand customers.
Built by payment experts who understand your nonprofit’s unique needs; this session will provide an introduction to our Blackbaud Merchant Services solutions and its innovative features & capabilities. Including Credit Card Updater functionality, Point to Point Encryption, our new Payments API, easier reporting and reconciliation, digital wallets, PCI compliance, the changing payments landscape and more.
Blackbaud CRM Innovation and Roadmap Highlights
Gregory Dellas, Sean Holland, Chris Kastner & Simon Watson, Blackbaud
Monday 14 October, 11:15 – 12:15pm
Join the Blackbaud Pacific CRM Services team in a session that shares some of our latest local innovations as well as some key highlights from the Global BBCRM Road Map.
Hear from the people who have been pivotal in these innovations and have an intimate knowledge of Australia’s CRM customers’ business need. In addition to extending our innovation with “best in class” data tools we are excited to share our first Drag and Drop editor for BBCRM as well as direct integration with popular Face to Face fundraising tool ‘EverGiving’. Finally, you can get rid of those spreadsheets.
We will close off the session with key highlights from the Global Road Map for BBCRM.
Masterclass: 3 Sure-fire Ways to Design Impactful Communications Campaigns
Celeste Harrison & Catherine Kline, Blackbaud
Monday 14 October, 1:00 – 3:00pm
Catherine and Celeste share the hands-on techniques being used by the world’s leading online fundraising platforms to develop successful campaigns. Come along to this masterclass and learn how to create brilliant, targeted, automated, emotional and relevant content that really works!
This session will take you step by step through facilitating your own team workshops with the objective of gaining a deeper understanding of your audience and designing campaign strategies that have impact.
Learn techniques for:
– Persona Development
– Empathy/ Journey Mapping
– Creative thinking and ideation
Blackbaud Financial Edge Introductory Session
Tui Allen, Blackbaud
Monday 14 October, 3:15 – 4:15pm
Tuesday 15 October, 8:30 – 9:15am
Join us as we unveil Blackbaud’s next generation of Fund Accounting software, Financial Edge NXT. Financial Edge NXT is a complete fund accounting solution designed specifically for the needs of nonprofits and government entities. Effectively manage cash flow with invoices and deposits, financial reporting, monitor and track program success, support fundraising efforts, and all your organisation’s financial processes with best-in-class capabilities. Financial Edge NXT utilises the latest in cloud technology, delivering an integrated user experience with less manual effort allowing you to spend more time and resources to drive your mission forward.
The Results are In: Preparing your Board for a CRM Investment
Christine Heard, Heard Communication
Tuesday 15 October, 9:30 – 10:15am
In the nonprofit sector the pressure to spend money wisely is immense and sometimes that means significant spending on forward-looking, fit for purpose CRM systems is low on the agenda and on the Board’s list of priorities. During July & August this year, Blackbaud and FIA partnered to survey the sector and delve into the best ways to prepare the Board for a CRM investment. In this session we reveal some of the most effective strategies that fundraisers have used to successfully pitch to the Board for that much-needed CRM solution. Christine Heard, our independent consultant from Heard Communication, unravels some of the high level results of the survey, including what hurdles the sector is facing and how your peers have convinced Boards to embrace the latest fundraising technology.
Masterclass: NFP’s & Social Media: 2019 Best Practices
George Hawwa, Attention Experts
Tuesday 15 October, 10:40am – 12:20pm
This Masterclass provides an insight as to how social media can be used effectively by a nonprofits’ marcoms team to help generate added value for their organisation.
At this session you will learn:
– What makes a social media campaign great in 2019
– What is the industry average and best practice in the NFP space and social media
– How to measure return on investment for social media
– Fundraising: is it possible through social media?
– Increasing brand value – how is this done?
– What are the three key points that create more engagement?
– How to drive greater lifetime value from databases
– Discover how to run social media campaigns effectively alongside other marketing channels.