Justification Letter

Interested in attending bbcon but unsure of how to communicate the return on investment?

We’ve got you covered! We’ve put together this customisable justification letter to send to those approving your registration and travel.


Dear Manager

Re: bbcon 2020

I’m writing to ask for approval to attend bbcon 2020 – Blackbaud’s premier fundraising event being held at Sydney’s ICC Darling Harbour from September 22-23.

The conference is two days worth of jam-packed learning including over 40 breakout sessions; opportunities to network with industry experts, Blackbaud leaders, and peers from the nonprofit community; it’s also an amazing opportunity to share fresh new ideas and inspirational content; and gain a firsthand look at the transformative technology innovations coming from Blackbaud.

The event provides tremendous value and is an investment opportunity to ensure that we’re getting the most from our Blackbaud investment.

In addition to the 40 expert-led breakout sessions with Blackbaud customers, industry thought leaders and influential speakers, I will also get the opportunity to meet face-to-face with Blackbaud employees and build our relationship which will be invaluable, and something that I can leverage across the projects I am running this year.

To give you an indication of the cost to attend:

Airfare: $ XX [adjust depending on your city of departure]
Parking ( If driving) :  $49 full day rate at the ICC Convention and Exhibition Centre ( 14 Darling Drive Sydney )
Hotel: (2 nights ) – Blackbaud have special corporate rates at the following hotels – but I will need to book early to secure their corporate rates.
Meals: As part of the conference package, Blackbaud are providing morning/afternoon tea, lunches on both days and on the first evening networking drinks/canapes
Registration Fee: $750 (+GST) for an Early Bird conference pass*
Total: $ XXX
* General ticket pricing is $990 + GST. This Early Bird offer is valid till 30 June 2020.

The earlier I can register, the less expensive it will be. I can also provide a post-conference report that will include a summary of all the major takeaways, tips and new ideas that I learned to maximise our current investments in Blackbaud. Plus I will also share relevant information with key co-workers throughout the company.

Thank you for considering this request. I look forward to your reply.